Uh, because he's one of the most famous golfers on the planet? Because he was living a lie and was turned into tabloid fodder? Because many of his corporate sponsors abandoned him? Because professional golf ratings plummeted by more than half while he was out, and his return to the Masters is a dramatic event?
By the way, by staging yesterday's presser, Tiger invited the media to come and question him in Augusta. My own view is that if he had held such a press conference or done some interviews a couple of weeks after the Thanksgiving crash, instead of hiding behind publicists and carefully worded statements, the story never would have become as big as it did. He handled himself pretty well yesterday and let the thing go on for 35 minutes, until it was clear the journalists had run out of gas.