Excellent question. Yes, and no.
Yes, you clearly do build a movement by looking to people. Every marathon starts with the first step.
But that's exactly the point. We do need someone to organize that march on Washington to put the right policies in place.
What's all too often the case in the environmental movement is to give people top 10 lists of things they can do to solve global warming. Sadly, that's exactly the wrong way.
Recycling won't solve global warming. And if anything -- because of the well-documented phenomenon of the 'single-action bias' -- it may actually be a set backward.



