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We've actually been encouraging entrepreneurs to use planing tools such as the Business Planning canvas or other simpler tools before writing an entire business plan.  This type of tool really helps you identify your value proposition, target customers, key partners, etc. before spending the time to write a full plan.  This is where you determine the feasibility of an idea and how you will start.  A longer business plan may come later and some companies use much more as an internal execution plan vs. a tool to raise $. 

A lot of companies are moving away from brick & mortar because they see the success of on-line companie like Amazon that can compete significantly on price with less overheard.  If your business requires a lot of customer service and will rely on walk in traffic, you still might need a physical location.  For a stationary or paper goods store I think it really depends how you will differentiate from the competition - if it is on price and variety - you may be able to build a business online but if you are providing guidance/advice on invitations or other customized goods you might better serve your customers either from a home office or a brick & mortar store.  

I think women make great entrepreneurs because they are used to multi-tasking and are typically very solution oriented.  I actually have spoken to a lot of women entrepreneurs that found starting their own business more flexible that working for someone else because they can set their own hours (even though those hours might be every waking moment when your kids are at school or asleep).  I know a lot of women who have initially started their businesses in their home so they can still be close to their kids.  Identify a few successful local entrepreneurs that you can buy coffee and pick their brain about how they started and balanced their various obligations.  I'd also say build a great support system of friends and family who can help pitch in while you get things started. 

That is very hard to say -- technology will always be a promising industry b/c of the rapid pace of change.  Technological advances and changes always create additional new opportunities.  I'd say there are sectors within technology that are a bit oversaturated -- like the ones you named - but others particularly focused on the enterprise (security, data, education, mobility) vs. consumer that still represent a significant amount of opportunity.  I'd also say that you shouldn't pick an industry just because it seems hot or lucrative- you need to find pain points and unique idea/product/service /business models to address those pain points.  

That's a very personal decision. I'd think about looking for a way to have some initial proof points that the business has some legs.  I'm sure some people would say, just go for it and you only live once and you should follow your passion.  I'd suggest that your husband look to prove the business concept in some small way -- line up initial customers, provide services over the weekend, anything in the evenings - to get any validation before taking the plunge.  

If you are going to be charging clients you should set up a LLC or another legal business entity so that you and your clients can easily keep records, pay taxes, etc.  

Typing too quickly - maybe one of the entrepreneurs on line can develop technology to help spell check detect the difference.  

Social media and digital advertising can often be inexpensive ways to attracts users and customers -- but you need to think it through strategically vs. just spray and pray.  You need to really identify your target demographic and where you will find them online.  Building a social presence can take time.  Experiment with social media and adverstise on sites in small, tests and then see what is most effective in attracting new customers.  Also think about what else may be impacting sales -- is the product still in demand, are there more competitors in the market, what other factors are impacting your business? The issue might be in your advertising/promotion or may lie in something else. 

There are a number of online tools -- I'm a big fan of the book The Business Model Generation which includes an interactive business planning canvas (actually a great iPad app).  There are other tools and methodologies like Lean Launchpad that help guide through the venture creation process.  Best thing to do is also bounce your ideas off as many people/potential customers you can to get feedback on whether they'd buy your product. 

Writing has become commoditized -- however the use of the web now requires organization to create a lot of content and put a lot more information on line.  There may be opportunities to help organizations with their web sites or taking internal information and repackaging in a  more digestable on line format.  You are smart to be thinking ahead and identifying thechanges in the market -- really inventory your skills and see where there might be an opportunity to refocus.