You are smart to be thinking about creating revenue projections. We speak to a lot of entrepreneurs who think it doesn't make sense to put together revenue projections early on when there is so much uncertainty. The best framework is a bottoms up approach - identify your revenue streams and growth assumptions for each stream and show how they grow over time. For example, if you are going win 2 customers in month one, 6 customers in month 8 and 20 customers in year two -- the projections should reflect that growth and revenue expectations per customer over time (or user, etc.) . Top down, taking a large market and making assumptions about a % of that market you can capture usually leads to significantly inflated projections and doesn't show advisors or investors that you have given thought to how you will methodically grow your business. Also important to also think about the bottom line -- what are expenses associated with generating that revenue? To quote one of my favorite lines from our angels this year "is the juice worth the squeeze?"



